Morinaga Milk Group's Philosophy System
Corporate Philosophy
The mission our group should fulfill in society
Contribute to healthy and enjoyable lifestyles
through offering unique products derived from
advanced milk technology.
Corporate Slogan
In 2017, to mark the Morinaga Milk Group’s 100th year in business, Group management and employees worked together to devise a new Group philosophy and adopt “For Ever Brighter Smiles” as our new corporate slogan. Our philosophy and slogan are imbued with our desire to create the kinds of smiles that naturally occur in abundance in our daily life and when we are at our most comfortable with family and close friends.
Action Statements / Guidelines
Criteria for realizing the management philosophy
/ Values to cherish
Long-term Vision
Morinaga Milk Group 10-year Vision
(Established in 2019)
- 1 A company that balances ‘delicious and pleasurable food’ with ‘health and nutrition’
- 2 A global company that exerts a unique presence worldwide
- 3 A company that persistently helps make social sustainability a reality
Medium-term Management Plan
/ Sustainability Plan
Medium-Term Business Plan 2025–28
- 1
Growth strategy
Focus our resources in areas where we can leverage our strengths - 2
Structural reforms
・Rebuild the organization to enhance product development/sales capabilities
・Enhance production efficiency by restructuring production systems - 3
Culture reforms
・Strengthen initiatives to improve return on capital
・Build an energetic team with professional skills and diversity
Sustainability Medium- to Long-Term Plan 2030
- 1
Food and Well-being
- 2
Resources and the Environment
- 3
People and Society