Corporate Branding Initiative (in Japan)

At the Morinaga Milk, we are looking forward to our 110th anniversary in 2027. Throughout our history, we have always asked ourselves how can we best support our stakeholders and truly live up to our slogan, "For Ever Brighter Smiles"?

As we move forward, we are committed to sharing our unique values and becoming a presence that inspires challenge, change, and high expectations among our stakeholders.

We aim to deliver

At Morinaga Milk Industry, we believe a better society begins with the digestive health, specifically the “gut.” Beyond offering delicious taste and enjoyment, we leverage our pioneering research and product development—particularly in Bifidobacteria—to bring our vision to the world what we call “What we can do for your gut today?”.
To realize this vision, we foster a corporate culture in which every employee embraces the challenge of shaping the future. Guided by the three values embodied in our focus on the gut, we aim to be the company of choice as the gut-focused company.

Communication catchphrase (in Japan)

What we can do
for your gut today?

The catchphrase “What we can do for your gut today?” was selected through a vote by approximately 3,000 Group employees. By incorporating the perspective that “today’s choices shape tomorrow’s gut,” our catchphrase connects our corporate slogan, “For Ever Brighter Smiles,” to customers’ daily lives and expresses in more concrete terms the future Morinaga Milk Industry seeks to create.

Our employees feel a strong connection to  our catchphrase as it inspires action and brings us closer to our customers.