Morinaga Milk Industry is a Premium Partner of the Osaka Healthcare Pavilion at Expo 2025 Osaka, Kansai, Japan.
Courtesy of the EXPO 2025 Osaka Pavilion Association In cooperation with Japan Association for the 2025 World Exposition
Morinaga Milk’s Booth Theme:
Ingest bifidobacteria and become a superhuman!
Step into the year 2050, where humanity has evolved into superhumans thanks to bifidobacteria.
As a visitor from the present, experience the remarkable potential of bifidobacteria, including discoveries still being researched, through interactive games powered by cutting-edge technology.
(Images are for illustrative purposes only)
Bifidobacterium Experience 1: Become a Superhuman
Your mission begins inside your upset gut. In this futuristic VR shooting game, you will use your hands, voice, and brain waves to shoot and defeat the bad microbiota invading your gut.
Use hand gestures, voice commands, and brainwaves to clean up your gut by firing bifidobacteria! We will use your Personal Health Record (PHR), measured at our booth, to generate a personalized gut environment, selected from around 100 million possibilities.
VR Gut QuestA futuristic shooting game to battle with your hands, voice and brain waves
* This game requires the wearing of a VR headset. Please consider your health and your child’s age before taking part.
Important Information
Age restriction: Ages 7 and up (parental consent required for children)
Visitors with pacemakers and other medical devices: The headset contains magnets and components that generate magnetic and electromagnetic fields. These may interfere with medical devices such as pacemakers, hearing aids, and defibrillators. For your safety, visitors using such medical devices are not permitted to participate.
The following visitors should refrain from participating: Pregnant visitors/visitors with high blood pressure/visitors with heart, neck, or spinal conditions/visitors prone to motion sickness/visitors with a history of seizures or loss of consciousness triggered by light stimulation/visitors with extreme fear of confined or dark spaces/visitors feeling unwell/visitors with conditions that may worsen due to this experience
Bifidobacterium Experience 2: Become a Superhuman
Ingest bifidobacteria and prepare to be surprised!
Shake Your Way to Super Senior Status
As the game begins, your face appears on screen and rapidly ages until you reach 120 years old! Shake the stick to ingest bifidobacteria and transform into a super senior.
Bifidobacterium Experience 3: Become a Superhuman
Bounce the ball with your face
Glowing Skin Block Breaker
Meet the new you–glowing with radiant skin nourished by bifidobacteria! Bounce the ball with your radiant skin to smash as many blocks as you can. Aim for a high score!
Bifidobacterium Experience 4: Become a Superhuman
Japan’s first*1interactive experience that uses the sound of your gut to fire bifidobacteria and improve your gut health
*1: According to a survey by Maneuver Co., Ltd. (December 2024)
Japan’s first gut sound wave!
(Screen visuals are under development)
Listen to common gut sounds*²!
*2: Actual gut sounds from an adult male
Click play to hear.
Bifidobacterium Experience 5: Become a Superhuman
Visit our booth to discover the results of 40,000 gut bacteria tests Data collected from gut bacteria test kits conducted using the latest technology
Don’t miss this chance to learn about your gut
* Visitors who have not applied for a test kit can take part by answering a few simple questions to estimate your bifidobacteria levels.
Ingest bifidobacteria and become a superhuman!
