We offer health and nutrition by developing and selling products that combine functionality and good taste “For Ever Brighter Smiles.”
Morinaga Milk recognizes that its core business is the development and sale of products that contribute to health and nutrition for extending healthy longevity and the healthy development of infants. Achieving corporate slogans is a goal of health and nutrition, while the guiding principles set out the actions that each and every employee must take.
Health and nutrition are closely tied to Morinaga Milk’s commitment to contribute to people’s happy lives filled with healthy “smiles.” Over the years, Morinaga Milk has explored the benefits and possibilities with research into proprietary nutritious and functional ingredients such as bifidobacteria and lactoferrin, which began with in-house research on the role that breast milk plays in babies’ health.
Morinaga Milk’s various products, from infant and toddler milk to specialty milk as well as yogurt, foods for medical and elderly care, have helped to improve health and bring smiles to people.
Looking ahead, the corporate goal is to contribute to people’s health and nutrition not only in Japan, but around the world as well. Morinaga Milk will continue to tackle challenges toward this end.
Morinaga Milk Sustainability Committee meetings, which are chaired by the president, are held twice a year for monitoring and reporting on the progress of KPIs. In addition, Morinaga Milk implements PDCA (Plan–Do–Check–Act) cycles, with the general managers of the relevant divisions responsible for "Priority Issue: Health and Nutrition" and the general managers of the relevant departments responsible for promoting KPIs.
Based on the recognition that health and nutrition represent our core business, company research institutes, Marketing Department, Sales Department, and Manufacturing Department work together as a team to promote our initiatives in health and nutrition.
|Direction of activities||KPIs|
|Contribute to extending healthy longevity||Bring products incorporating nutritious and functional ingredients onto the market (1)|
|Share information on nutritious and functional ingredients that help to maintain health|
|Contribute to the healthy growth of babies and infants||Provide Bifidobacterium breve M-16V; continue to provide in over 120 facilities in Japan and overseas (2)|
Progress on main KPIs (corresponding to number on the table):
- (1) Launch of food with functional claims Triple Yogurt, expansion of the Milk Life series of nutritional milk powder products for adults (creating new healthy lifestyles)
- Research and marketing for bifidobacteria, lactoferrin, and other ingredients
- (2) Bifidobacterium breve M-16V is supplied to over 140 facilities in Japan and overseas, including newborn intensive care units (NICUs)
Contributing to Extending Healthy Longevity
Morinaga Milk is pursuing product R&D under the theme of extending healthy longevity for an era when people will commonly live to the age of 100. The company will research and develop products using nutritious and functional ingredients and supply them to consumers so that people can have healthier and more active lives.
Fifty years ago, Bifidobacterium longum BB536 was discovered from the large intestine of a healthy baby.
Bifidus yogurt includes not only lactobacillus but also Bifidobacterium longum BB536, which reaches the large intestine.
With low acidity that results in a mellow flavor, this yogurt supports everyday health.
This yogurt displays three functionalities in lowering and stabilizing blood pressure, blood sugar and triglyceride levels. Tripeptide MKP® lowers high systolic pressure, while the indigestible dextrin (dietary fiber) stabilizes the blood sugar and triglyceride levels after a meal.
This is a powdered milk for adults that includes nutritious and functional ingredients such as bifidobacteria, lactoferrin, and LAC-Shield®. Milk Life has established a strong reputation for its good taste and as a source of nutrition that can be readily consumed.
Morinaga Milk Supplements
Morinaga Milk offers products claims that contain Bifidobacterium longum BB536 or Bifidobacterium MCC1274 (B-3) as a functional substance, as well as products that can be readily consumed as a source of lactoferrin.
Foods for Medical and Elderly Care
The Morinaga Milk Group carefully researches and develops foods for medical and elderly care in terms of taste, nutritional value, safety, and ease of eating, so that the elderly and people with illnesses can maintain their quality of life while experiencing the joy of food.
Using the opinions of medical and nursing care professionals, Clinico Co., Ltd. (a company within the Morinaga Milk Group) and Morinaga Milk’s institute work together to develop and market foods for medical and elderly care. This includes liquid foods, nutritional supplement foods (drinks, jellies, etc.), and pureed foods.
Sustainability Data Book 2020
See “Sustainability Data Book 2020” for details.