Stakeholder Relations

Customers

Angel 110 (Helpline)

In the 1970s, family structures in Japan trended toward the nuclear family, causing profound changes to the child-rearing environment. Wanting to do something to help mothers struggling to raise their children, in May 1975 Morinaga Milk created Angel 110*, a helpline offering free counseling for parents.

Over its 38 years of operation, Angel 110 has received some 879,000 requests for guidance (as of March 2013) related to pregnancy and/or child rearing until entering elementary school. While the Internet has become a vast and convenient source of information, Angel 110 is still a popular service because it offers the chance to consult directly. Our experienced counselors lend an attentive ear to parents who have worries and issues related to child rearing. Morinaga Milk will continue to assist parents finding effective solutions to their unique problems.

* Angel 110: A helpline offering free counseling for parents struggling to raise their children

Angel 110 counselors complete a training program before taking calls. They also continue improving their counseling skills through ongoing study.

Suppliers and Business Partners

We strive to build systems that facilitate close communication with our business partners so we can deliver the highest quality products to our customers.

Through the quality assurance forms we receive from suppliers, we are able to confirm detailed information about the ingredients we purchase, safety information and guidelines for packaging materials, the conformity of both to legal and regulatory standards, and the status of quality management in suppliers' manufacturing operations. We also strive to raise quality levels through cooperation with suppliers, for example by conducting quality inspections, which includes on-site inspections of manufacturing sites, and by holding regular training courses.

Our partnership with dairy farmers, the producers of the raw milk we use, is especially important. To help them understand our corporate philosophy and to support them in producing safe, high-quality raw milk, we hold lectures and workshops targeted to dairy farmers and technicians.

Scientific Community

The mission of our research institutes is to research and develop new products and drive technological innovation. M-16V, a product developed by our Food Science & Technology Institute, is a strain of Bifidobacterium that commonly resides in the intestine of infants. M-16V plays a role in preventing the proliferation of harmful bacteria and in promoting a healthy gut. In Japan, the number of low-birth-weight infants—infants born weighing 2,500 grams or less—has been rising in recent years. Morinaga Milk has been giving M-16V free of charge to medical institutions across Japan for more than 20 years. The benefits of this bacterial strain in low-birth-weight infants, which tend to be more susceptible to harmful bacteria, include intestinal regulation, improved immunological development, and protection from infection. M-16V is currently used by some 100 facilities across Japan, including neonatal intensive care units (NICUs) and pediatric departments.

Bifidobacterium breve M-16V comes in a box of 30 1-gram packets. In FY2012, Morinaga Milk gave around 117,510 packets to medical institutions in Japan

Employees

Morinaga Milk aims to build win-win relationships with its employees so both the employees and the company can grow together. Our basic philosophy on developing and promoting human resources—to respect the employees, to nurture the employees, and to transform the organization through the power of our employees—is a cornerstone of this effort.

Our human resources development program is an integration of four major components: on-the-job training (OJT); off-the-job training (Off-JT), such as group training; self-study through correspondence courses; and career development support.

To promote work-life balance, we offer a comprehensive child-rearing support system, and also operate the Morinaga Expert Employees Program, a program for rehiring employees over the retirement age of 60. This program helps ensure that skills are passed down from senior to young employees.

Local Communities

Pink Ribbon Campaign

Morinaga Milk supports the Pink Ribbon Campaign, a breast cancer awareness campaign, because of our wish for women to be healthy and feel beautiful. Since 2008, we have been using our home delivery products to tell people about the Pink Ribbon Campaign. In 2013, we began sponsoring the Pink Ribbon Smile Walk, a charity walk held in four cities across Japan during Breast Cancer Awareness Month (October), where we distributed coupons for a free breast cancer screening.

Tokai branch and Chukyo plant employees at the Pink Ribbon Smile Walk

Mori-nyu Smile Club

The Mori-nyu Smile Club, launched in December 2006, is a voluntary charity group managed by the employees. The club operates an annual charity drive in which any remainder less than 100 yen is automatically deducted from employees' paychecks every month and donated once a year to various organizations, as well as an emergency relief drive for people in Japan and overseas who have been affected by a major disaster. The club counted 1,641 members as of July 31, 2013, and more than 15 million yen are given in donations since its inception.

Being in agreement with the mission of this organization, Morinaga Milk supports these activities by matching all donations gathered by the Mori-nyu Smile Club committee.

*Mori-nyu: An abbreviation of Morinaga Nyugyo (Morinaga Milk Industry) in Japanese.

Food Education

In Japan, the Basic Act on Food Education encourages all citizens to become more aware of food-related issues and acquire the ability to make better decisions about how to eat based on reliable information. Morinaga Milk promotes these activities as part of our social responsibility as a food manufacturer.
One of our food education programs is M'S Kitchen, a traveling cooking class. Targeted to customers, this program combines lectures and hands-on cooking using a menu newly created each year. Participants gain knowledge of milk and dairy products and learn how to use them. In 2012, we set up a new course that parents can take with their children, thus providing food education for a wider age range.

Parents and children listen to a lecture

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